How to write copy that engages users has greatly changed in the last few years! 50% of people are now reading content via mobile devices and this changed the way in which writing to the web needs to be done! So you really might want to read this guide on how to write effective blog posts!

Guidance on how to write effective blog posts

1. Making an Effective Headline

Before writing the main body of a blog post, …

Blog headlines analysis so you can create powerful headlines

Common Words


Uncommon Words


Emotional Words


Power Words


2. Short paragraphs that Read well on Mobile Devices

If I write a long paragraph that is many sentences long, like you are reading in this specific paragraph, you might well begin to find it boring (please don’t click away yet as just trying to make a point here about long paragraphs) then if you try or are reading this on a mobile phone or cellphone, you will most likely find it an effort to read this. The bottom line is that long paragraphs look rubbish on mobile devices! So the key to making web copy is to find and use techniques that are suitable for reading on ALL devices and this means that you should really break down paragraphs into smaller ones that what this paragraph has become. A paragraph that is just one or two sentences long is enough! Writing small paragraphs in the way I am suggesting goes against everything I learned when doing a PhD and it has taken some effort myself also to not to write a paragraph as long as this one you are reading!

So keep it simple and short so that there is a lot of white space around the writing. Make it easy to read on all devices.

3. Use Bullet Points and other ways to break up text

Using bullet points is a great idea when writing web copy because it:

  • Is a great way to break up a page visually.
  • Provides a useful way to present facts and in such a way that it is easy to remember the information.
  • Offers a way to present information in a brief way.

4. Write with Passion

Blogging with enthusiasm is a way to win over readers

You might have already read this point in the post about how to choose blog niche, but in case you missed it,

5. Length and being an Expert

  • include screenshots if they add to the article
  • include diagrams, images, quotes, references and citations.




  • ALWAYS check grammar and spelling. Nothing is more likely to put off your readership than bad grammar.
  • Short and concise paragraphs are easier to read than long pieces of text. If you can, break it up with images. The internet is a visual medium after all.
  • Do not use long words if you can help it. Make the content as easy to read as possible and try to use layman terms instead of specialist vocabulary (unless of course it is an industry-specific site).

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Paul and Valeria wanted more freedom to travel worldwide and started ProMarketing, building on Paul's 10 years in online marketing.