CRM (Customer Relationship Management)
is an essential part of Online E-Marketing. If you
are attracting hits everyday because your site is
high in searches, or because you have use services
such as Adwords to get your advertisements visible
on the first page of search results, you could so
easily also include an opt-in subscription area, on
your webpage. Take a look for example, on www.investsicily.com
and notice the orange section in the left banner on
this page, where you can 'Subscribe to a monthly newsletter'.
Anyone who chooses to opt-in to your newsletter,
must be fairly serious about your service or product,
when you consider that the person has gone through
3 voluntary actions in order to become subscriber
to your site. The person has voluntarily -
1. Entered certain keywords into a search,
which matched the keywords you have set in your alt
or ad text words.
2. Chosen to click your ad or link on the search results
page.
3. Also chosen to then enter their name and email
into the subscribe area of your site.
(more below).
Sample newsletter as shown on http://www.investsicily.com/Newsletter/Aug06/Aug06.htm
Why ignore the chance to collect and build up a large
database of subscribers and why ignore the chance
to directly target these people who have clearly shown
an interest in your own site?
We can help you to build a simple inexpensive database
and a template which will enable you to simply paste
your html for your newsletter and send it to all of
the subscribers in your database in the UK.
