FAQ Part 2 (Pro Marketing Online)
What is Google's PageRank Anyway?
What about Pay-Per-Click Programs?
What is Google's PageRank Anyway?
PageRank is a measurement of an individual page's value. Google interprets a link from page A to page B as a vote, by page A, for page B. Additionally, Google look at the value/Pagerank of the site from whom the link to your site comes. If for example, the BBC link to your site, this will be more valuable than Joe Bloggs. Also the relevancy of the link into your site, in comparison to the appropriateness to your own site. Important, high-quality sites receive a higher PageRank, which Google remembers each time it conducts a search. Google uses sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines all aspects of the page's content (and the content of the pages linking to it) to determine if it's a good match for your query.
What about Pay-Per-Click Programs?
Some search
engines offer a service in which you bid
for top positions on certain keywords. The
highest bidder for a chosen term ranks highest
in the search engine results for this term,
the next highest appears second etc. The
price of the bid is charged to you whenever
a user clicks on your entry. The more you
bid, the higher your listing is ranked.
Depending on your product, how much gross
profit you make from it, and what your conversion
ratio is, it can be very profitable. But
if you are a small business owner starting
out on the web with lots of competitors,
the bidding war can drive prices out of
your reach, making it impossible to compete
with the big companies who can afford this
potentially expensive method of advertising.
What about Meta-Tags?
Search Engines still analyse title tags, image tags, link structure, directory structure, keyword density, relevancy, prominence, and proximity. Total number of words on the web-page, word repetitions, total words in certain areas on the page, alt tags, input tags, javascript, comment lines, domain name, directory name, filename, all also matter. Google are considered to use over 100 consideration in their search engine algorithm. Meta tags DO not need to correctly set but Title tags and other issues mentioned must be given a lot of attention.
How Long Does Search Engine Optimisation take?
With Google, most experts agree that new content is placed in a reserve for about 3 months before it even has a chance to achieve good ranking. This is called the "Sandbox Effect." According to this popular theory, new web pages and links are placed in "quarantine" for at least 8 to 12 weeks of evaluation before they are allowed to gain any top rankings. Do not bother using a company who promise instant results and unrealistic promises. At Pro Marketing Online we will give you a realistic time-frame and a fair price/consultancy fee.
This process cannot be speeded up, because each search engine has its own agenda for spidering and ranking websites. This does take time, but our clients don't rely solely on search engines for their online marketing. Have a dynamic, results-oriented integrated marketing strategy and before long there will be visitors arriving at your site from all directions.
Contact us immediately and we will call you within 48 hours.
How do we begin?
Just contact us and we can then discuss your needs and talk about the best way forward - specific to your requirements.
Where do you do business?
We are based in Bristol and Bath, UK, but we work throughout the South West, England. Places include Exeter, Plymouth, Weston-Super-Mare and we can also undertake any work in the world because we are able to communicate over the web i.e. MSN Messenger, Skype and freeconference etc.
