FAQ about Online E-Marketing & Web Branding
Are you web designers or marketers?
What do you look for in prospective clients?
When do I need an eMarketing consultant?
Why is search engine positioning so important?
How do search engine listings compare to banner ads, bulk email, or affiliate programs?
What about those who claim to Submit your Web Site to Over 3500 Search Engines?
Are you web designers or marketers?
We specialise in Online E-marketing although we do do some web design and we do offer some database and scripting services. Our key strengths nevertheless, are a variety of E-marketing services.
What do you look for in prospective clients?
We consider anyone as a prospective client. Having said that, our clients need to be willing to be flexible with changes to their websites (within reason of course) because a lot of SEO (Search Engine Techniques) require small changes on the website itself.
When do I need an eMarketing consultant?
These days many companies are thinking about hiring an e-marketing consultant (also sometimes called 'Website Analysts). It is true that everyone wants to get into the top 10 of Google and other major search engines, and of course not everyone can. But, the fact is is that the earlier you get your site optimised and high in website search engines, the easier it will be to keep it there. As a company we tend only to undertake 1 or maximum 2 business within one given sector, so that we can focus on building the sites within that market.
Why is search engine positioning so important?
The income a
company can gain from wide and global Internet
coverage is great. Consider also that Internet
and direct marketing costs can be significantly
lower than some other forms of marketing.
Search engine marketing gives you a better
return than television, radio, direct mail,
print ads or trade shows.
With Google currently having literally more
than a billion web pages in their index,
it is essential that a website appears in
the top 10 (or possibly top 20) results
of the main search engines. Over 55% of
all Internet purchases begin with a search
engine, so it only makes sense to target
people who are already looking for you in
the first place. The quality of these leads
are incredibly high as these are people
who are specifically interested in your
products or services. Having a top ranking
in a major search engine is like having
a full page ad in the Yellow Pages in every
major city of the world.
How do search engine listings compare to banner ads, bulk email, or affiliate programs?
Search
engine listings are known to be the most
effective form of E-marketing advertising,
with online consumers 12 times more likely
to purchase your products or services after
finding your web site through a search engine,
than all these other programs combined.
Nevertheless, you should not ignore the
effectiveness of other media. It takes 6-8
impressions to create brand recall in the
mind of your prospective customer and your
long-term marketing strategy will be most
effective through integration of online
and offline activities that utilise a mix
of marketing tools.
What about those who claim to Submit your Web Site to Over 3500 Search Engines?
Paying money for such a service , can not only be a waste of money, but they can actually hurt your rankings. Google are known to penalise people who use multiple/batch search engine submissions, and the majority of these submitting companies are simply individuals who have purchased an automated website submission software. The fact is is that site optimisation can improve your ranking but submitting an un-optimised web site just doesn't work.
