Branding, EMarketing and
PPC (Pay Per Click)
The idea of using PPC (Pay Per
Click) for branding is an idea one might not immediately
consider but 'Triple Effect PPC branding' can be an
effective tool for powerful branding in web searches.
The Triple Effect is when you come high in a search
for all 3 of the following:
- Natural Search Results
- Pay Per Click Position, and
- Business Listing
Even if you go for the 'Double PPC Effect' by doubling
up with a good Natural Search Results and a high placed
PPC position, this can also be very effective. You might
sometimes have wondered why a company will show in Position
number 1 in Search Results and yet still pay for Pay
Per Click positions as shown in the image below.
Doubling Up with a good natural position and
still using PPC.
At the very least you should add yourself to Google
Local Business Listings which is free and can sometimes
get you a free position at the top of
Google Local Business Listings
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