Triple Branding (Using Maps, Natural Search & PPC)
The idea of using PPC (Pay Per Click) for branding is an idea one might not immediately consider but 'Triple Effect PPC branding' can be an effective tool for powerful branding in web searches. The Triple Effect is when you come high in a search for all 3 of the following:
- Natural Search Results
- Pay Per Click Position, and
- Business Listing
Even if you go for the 'Double PPC Effect' by doubling up with a good Natural Search Results and a high placed PPC position, this can also be very effective. You might sometimes have wondered why a company will show in Position number 1 in Search Results and yet still pay for Pay Per Click positions as shown in the image below.
Doubling Up with a good natural position and
still using PPC.
At the very least you should add yourself to Google Local Business Listings which is free and can sometimes get you a free position at the top of
Google Local Business Listings
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