Promarketing Online

Marketing in Cardiff

Adwords Pay-Per-Click (PPC) – 1 Day Training

ProMarketingOnline offers a a structured and/or Bespoke Adwords Training day. The training days always usually take place In-House in your company or business premises and we try and work directly with your own specific Adwords account. This way we have a working example to work with and this helps you to learn much faster.

We manage Adwords account for several companies in addition to giving Training in Adwords.

Our 1-day training program covers the following areas:

PRICE: £295 Incl VAT (and Petrol expenses)

Times: 10am – 4pm (30 minutes break)

Adwords Training PDFAdwords Training Word Doc.

Where: The training normally takes place in-house i.e. in your office and generally is 1-to-1 or 1-to-2.

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Why is Pay Per Click important?

  • How people search & how Adwords works
  • Advantages of Pay Per Click
  • Things to be aware of

Keyphrase research

  • How to target the right people/The buying cycle
  • Finding more Key-Phrases and tools to help you
  • Competitor analysis
  • Developing your Negative Keywords List

Google Adwords

  • PPC terminology
  • Setting up a Campaign
  • Deciding on daily & monthly budgets
  • Differences between campaigns and Ad-groups
  • Position Preference settings
  • Scheduling
  • Working out the cost
  • Structuring your pay per click account
  • Creating effective advert copy
  • Adding negative keywords
  • Landing pages
  • Conversion Tracking
  • Adwords Reports
  • Content Network
  • Placement Advertising

Creating a successful Pay Per Click campaign

  • Tips and tricks to optimise your Adwords CPC campaign
  • Hands-on experience setting your own campaign during the day.
  • Using geographical targeting
  • Tweaking your campaign

Google Analytics

  • Understanding Google Analytics