Using Wonder Wheel for Keyword Research
There are always new tools coming out for doing keyword research and for a number of other tasks associated with Onsite optimisation. Many of those tools end up being a disappointment, but from time to time a tool becomes available and it is very handy. In this case it is also free and comes direct from Google. If you want to do well in Google then if you follow their advice and do all of the things they ask of website owners, then you will be well on the way to doing well in search engine results.
The Benefits of Google Wonder Wheel
Google Wheel is one such tool and it webmasters a great insight into which keywords are associated with other keywords, in Google Eye's. If you want to rank well for 'Rome Travel' for example. It is NOT natural to build links inbound to your site ONLY ever with the link text 'Rome Travel'. And it is not necessary to only ever build with those 2 keywords. Using Google wheel, as shown below, you can see what words you can also build on and which Google consider related to 'Rome Travel'. 'Rome tips', 'hotels Rome', 'rome travel pass' and 'rome travel reviews' are all effective terms to have inbound links for if you wish to rank well for 'rome travel'.
How to Find Google Wonder Wheel?
Just go to www.google.com and then do a search as normal, i.e. enter a term such as 'rome rentals' into a search. Then look on the left side of the page where the Google Tools are listed. You will see a link saying 'Google Wheel' if you do not see this, you will need first too click 'More Tools' and then you will be able to see the Wonder Wheel' link.
Wonder Wheel is a quick and easy tool to use and in the long term it can be invaluable, given the insight it gives you as to the word associations which the Google algorithms accept.
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