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Keyword analysis Services - UK

Keyword analysis is crucial for optimising your website. You need to spend time and effort ensuring that you carefully select the important words, words which will you use for your Adwords campaign and use on your META tags (i.e. your meta title, description and keywords). If you do not use the correct keywords to attract the right number and types of site visitors, you could potentially be wasting a lot of money.

The Benefits of spending time undertaking Keyword Research and Analysis:
Keyword research is very important for many reasons including because:

  • It will enable you to achieve better Adwords and CPC results
  • Analyse where you competitors traffic is coming from
  • Look for niche keywords which can get you more traffic

Keywords for your website content
To make your web site pages better optimised, you ideally want to try and get the 3, 4 or 5 words or the one or two main expressions being targeted per page, to have a keyword density of between 3 - 9.99% on the given web-page. In reality, if you write page content so that it looks natural and readable and good for usability, 3 - 5% density is a realistic level. Anything over 9.99% and you be in effect be Keyword Stuffing.

Keyword stuffing means that the search engines will think you are purposely stuffing a web page with keywords in order to trick the search engines and this technique can have a negative impact on your search results, because some search engines penalise keyword stuffing.

Be careful to ensure also that the keywords or phrase you are targeting for a given page also exist in the Meta tags (i.e. the Meta Title, Description and Keywords).

The next step:
We offer keyword analysis as a service and if you are looking to analyse your own site in the future, we offer keywords training. Email us now for a FREE consultation in Exeter, Bristol, Cardiff and Bath - Devon, Avon and Somerset. We also do some work in Barcelona.

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